Events are a special consideration for SEO purposes based on their temporary nature. Luckily, there is a lot of overlap between traditional and event SEO best practices like optimizing the event title, URL, meta descriptions, headings, and content. Events go one step further to get your event ranking high in SERPs with things like structured data playing a crucial role, updating Google listings, and paying close attention to date, time and addresses of events.
Optimize Metadata, H1, Images, Titles, etc.
Don’t neglect basic SEO practices for events. In fact, they become more important because you simply have less space to convey your page to users and search engines alike. Meta descriptions become hugely important and should reiterate the event name, location, date and time if possible.
- The H1 heading should be the event name
- Any images should be chock full of the event name and location in the ALT and title text
The content in the body of the event page should include all pertinent information especially with a link to the location on a map.
Schema Structured Data
One of the more important inclusions for an event is schema structured data. This allows search engines to see and display relevant information without users needing to click on the website.…