How to Get Your Events to Show up in Google’s Featured Snippets

Events are a special consideration for SEO purposes based on their temporary nature. Luckily, there is a lot of overlap between traditional and event SEO best practices like optimizing the event title, URL, meta descriptions, headings, and content. Events go one step further to get your event ranking high in SERPs with things like structured data playing a crucial role, updating Google listings, and paying close attention to date, time and addresses of events.

Optimize Metadata, H1, Images, Titles, etc.

Don’t neglect basic SEO practices for events. In fact, they become more important because you simply have less space to convey your page to users and search engines alike. Meta descriptions become hugely important and should reiterate the event name, location, date and time if possible.

  • The H1 heading should be the event name
  • Any images should be chock full of the event name and location in the ALT and title text

The content in the body of the event page should include all pertinent information especially with a link to the location on a map.

  • Date
  • Time
  • Location

Schema Structured Data

One of the more important inclusions for an event is schema structured data. This allows search engines to see and display relevant information without users needing to click on the website.…

Organic Traffic and Why it is Important

Organic traffic is the traffic that comes to your website from the unpaid sources/searches such as Bing, Google, and Yahoo.

It plays a great role in the success of the business. Therefore, its importance cannot be neglected.

Research shows that it represents over 60% of the total traffic on the website.

The whole SEO industry is built around organic search traffic to improve the organic ranking of the website owner’s.

In this article, I will present you with the benefits or, rather the importance, of relying on the traffic that comes from the organic searches

Importance of Organic Traffic

Real human traffic: Sometimes in paid traffic, you will get clicks from other sources such as automated machines. For instance, in PPC some people may use software to increase their click in an attempt of earning more.

This is not human traffic, and it will have no conversion rate at the end of the day. Therefore, implementing organic SEO in your website, you are sure of getting real visitors and traffic from real humans, not automated crawlers or visitors.

Permanent ranking: The amount of visitors coming from the paid traffic will dry up if there is no consistency in promotion to draw the traffic to the website.…

10 Common WordPress Theme Issues & How To Fix Them

10 Common WordPress Theme Issues & How To Fix Them

There are thousands of forum posts opened everyday not only on WordPress.org but also on other forums and of course nearly every theme developer’s support site regarding very common issues that can be solved very quickly and easily. I’m sure theme developers and community members are pretty bored of answering these questions over and over again, so I’ve decided to write the following post which addresses some of the most common WordPress theme issues so you can bookmark it and have it ready at your disposal.

1. Stylesheet Is Missing

You’ve just downloaded or purchased a super awesome theme and you go to install it and see the lovely message below:

Stylesheet Is Missing

Well your first thought might be…

“the developer screwed me and gave me a theme without a stylesheet”

Of course it is possible the zip file you received didn’t have a style.css file, but more likely the issue is you didn’t upload the root theme folder.

Missing Stylesheet Error Solution

Locate the folder you have of the theme on your desktop and open it (if it is zipped, unzip and open it). Now when you open it you should see all your files in there, if not the theme is likely in a sub-directory.

How to Use Google Analytics to Segement New vs Returning Users

With Google Analytics, we can apply user segments to analyze how different user types interact with our site. User segments correspond to the characteristics and behaviors of site visitors. Two such segments are the new and returning user segments. To make things easy, Google has created these segments for us, and you can find them in the segment list.

screen-shot-2016-09-26-at-12-24-47-pm

You can compare new and returning users in the Audience → Behavior section of GA. Before diving in, let’s talk about the way Google collects new and returning user data.

Google tracks user behavior with cookies. Cookies are specific to your browser and device. When a device or browser loads website content, Google creates a unique ID and records a user in GA. Each time Google detects a new ID, a new user is counted. If you need a quick refresher on the difference between Users vs. Sessions in Google Analytics, we got you covered.

If you visit a site on your computer and then on your phone, you’ll be counted as a new user in both cases. If you switch browsers, you’re a new user again. Clear your cookies? Google will record a new user after this, too. Google’s Universal Analytics functionality partially mitigates this problem.…

How this British Online Tutor Made $890000 in 7 Months using Rankedy

These days, the speed of your website is crucial to your success.

Search engines like Google rank you much higher if your site is faster and more accessible than your competitors.

Knowing that, it’s a no-brainer that you should choose a WordPress theme for your site which lives by those principles – fast and accessible.

As I continue to develop GeneratePress, speed and accessibility are two major factors behind almost everything that I do. From minifying scripts and styles, to removing unnecessary bulk, making GeneratePress faster and perform better is one of my highest priorities.

That being said, there’s a handful of things we can do that will help you increase optimization even more. This article will list out some awesome tips for making GeneratePress one of the fastest WordPress themes available.


Installing Autoptimize

Autoptimize is an awesome plugin. It has every single option we need baked into it, making this entire process incredibly easy.

Reducing the amount of CSS and JS files being loaded on each page load will make a huge difference to your page speed.

Another perk with Autoptimize is it will bundle the CSS generated by your options in the Customizer into an external file, allowing your browser to cache it.…